WordPress makes life easy when it comes to establishing a presence on the web – popularized as the leading blog platform, WordPress as an application is expanding its own horizons and is a popular ecommerce platform in its own right.
As it is so simple to establishing a WordPress site, everyone is doing it, and “everyone” is making the same mistakes – make sure you are “someone” and look at what you are doing with your WordPress site and see if you need to change some things around.
The Rookie Basics
There are two things which mark a WordPress site out as a “rookie” – firstly, make sure you use a login name which is associated with your site identity, i. e. not your own name! Secondly, change the default name for posting articles to the name of whoever you want associated with writing them and not “admin”. If you are the poster to the WordPress site, using your own name helps you gain more exposure but more importantly, it personalizes the site itself.
Create a Blogroll
Using a blogroll will help generate some link backs to your own site as well as providing a launch pad for your own traffics to navigate off to instead of simply drifting away from your website.
A blogroll can be created within WordPress by navigating Blogroll > Categories Link and completing the dialog box for the site you wish to to include on your blogroll. Complete for as many sites as you wish to include but try not to go mad, a lengthy blogroll is simply not helpful for users.
If you include a site on your blogroll, let that site webmaster know you have done so and ask for a reciprocal link.
The default for WordPress is “Uncategorized”, which looks like you don’t care about the posts and is also very bad for your Search Engine Optimization (SEO). You can create categories for your posts, which looks more professional or you can simply change the category title from “Uncategorized” to something else, such as “Good Stuff to Know” or whatever takes your fancy. Simply navigate over to Manage. Categories and following the dialog box instructions for renaming Uncategorized to something more meaningful.
Create a Meaningful Link Structure
When you post on WordPress, you will be able to create additional interest and goodwill at the same time by including good links. If you are working on a topic, it helps to use hyperlinks to reference people and sites within your content. This provides further information for readers and allows you to generate internal links to other pages of your site or to other websites you control. If you are linking to other sites, then you can ask them for a reciprocal link back to your site. Either way you are creating a more mature looking website – newbie sites tend to have very little if any internal or external links.
By following and applying these three simple tips, you will transform your WordPress site from an “everyone”-style effort into a professional looking site which delivers more value for your traffic and is likely to be used far more.